Latest News: Construction has reached level 15!

Welcome to FOCUS – a contemporary and stylish new apartment tower in the heart of Southbank’s celebrated Arts Precinct.

By Central Equity – 100% Melbourne developer with over 30 years experience.


The VIC Government has slashed stamp duty for investors & owner occupiers. Save up to $26,000 on stamp duty at FOCUS!

Our brand new major release The Boulevard is now selling - inspect 7 days

May 2021:
Construction Update

Focus is now rapidly taking form with the podium structure at full height, the tower floorplates starting to take shape and the lift core at level 15.

Construction is being undertaken by Multiplex, one of Australia's largest builders and the same company behind construction of our multi-award winning Southbank Place project.

Visit our construction gallery to see the latest progress photos.

Join us Sept 27 - 29 for the Boulevard Release special event

Discover a brand new release of 1, 2 & 3 bedroom apartments. Preview for the first time, from $499K.

151 City Road, Southbank

The Boulevard Details

focus onlocation

Welcome to Southbank - the heart of Melbourne. Walk to the internationally renowned Arts Centre. Stroll to riverside dining by the Yarra and local icons like Crown, South Melbourne Market & the Royal Botanic Gardens.

explore the location

focus onfacilities

Enjoy access to the glass-roofed indoor pool, gym and sauna. Relax in the stylish residents' lounge, dining area, landscaped BBQ terrace or luxe theatre. A friendly & professional concierge is on-site 24/7 for your convenience and peace of mind.

see the facilities facilities video

focus onliveability

Up to 115m², FOCUS apartments are larger than many others on the market - and exceptional value. Perfect for families, city professionals and investors. Qualifying owner occupiers & investors can save up to $26,000 in stamp duty.

focus onquality

Our apartment designers think beyond the details you see. They think about the details you'll never see. Visit our display for an inside look at the lengths we go to make every one of our apartments truly feel like a home.

inspect today details matter film

focus onchoice

Whether you are an empty nester, city based professional, young family, first home buyer, or savvy investor, we have a design for you.

see colour schemes

Get your floorplan pack.

See a selection of our favourite floorplans and the FOCUS brochure, or contact us today to inspect the entire range.

Trusted for 35 years

Central Equity are a 100% Melbourne company. 100% Australian owned. With a proven track record, acclaimed commitment to after sales service, and over 80 delivered projects, Central Equity has been trusted by Melburnians for over 30 years.

What our customers say:

We are Central Equity and we can help.

Deal direct with a local Melbourne developer with 30 years’ experience and 80 projects delivered as promised. Our sales team do not work for commission and are dedicated to matching buyers with the perfect property for their needs.

Call Raymond

  0422 113 738

Call Jen

  0414 554 992